As traditional news media have declined, social media and other digital outlets are beefing up their in-house content creation. Lucia Moses writes that the results have been a mixed bag. Platforms like Facebook, Twitter, and Tumblr have already backtracked on plans to create their own content: "When platforms create homegrown content, they essentially become competitors with the very publishers they’re also trying to get to freely post content on the same platform."
December 3, 2014