The technical challenges in going long

It may be all the rage in journalism, but longform storytelling places some unusual demands on the writers, editors, and other people who are trying to produce it, Lauren Rabaino writes in a report on the SRCCON conference: "Use longform storytelling to engage people with your site and draw them into other content. Because the content is so high-touch and bound to get attention, use that as an opportunity to draw readers into other places on the site and hook them."