You wouldn't throw a housewarming party before moving your furniture in, and you shouldn't open your blog to the public before taking these steps from The Book Designer site. Example: "You want to have a collection of at least 6 to 10 articles already on your blog. These should all address fundamental ideas, definitions, or principles of whatever your blog topic is. Presented properly, these are what we call foundation content, evergreen content, or pillar content."
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