What journalists need from scientists

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It's simple, Ed Yong writes. Just talk about a paper's strengths and weaknesses, and put it in context, and above all speak in plain English: "Just bear in mind that if something is riddled with jargon, I can paraphrase it but I can’t really quote it. That’s a little riskier for you, because maybe I might inadvertently misinterpret something you say. It’s also less good for me. I want to put your words in quote marks because it can really brighten up a piece."

May 27, 2013

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