Matt Shipman writes from the other side of the press/PIO wall with tips for reporters on working more effectively with public information officers, including this one: "Give me time to find an expert, and be understanding if I can’t find one. If it’s 4 p.m. on Friday, I’m going to have a hard time finding a particular expert, much less convincing them to talk to a reporter. So, if you only give me 30 minutes to find the relevant expert, you’ll probably be out of luck."
January 8, 2016
