What they don't tell you about radio

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For self-conscious print journalists, being interviewed on radio can be unnerving. Media trainer Brad Phillips offers a dozen tips for easing into the airwaves: "I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host. But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and go to commercial breaks!)."

January 16, 2013

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