Book public relations expert Sharon Bially writes that it's never to early to start your book's publicity campaign. In fact, she says, the best time to start may be even before you've finished writing your book: "Over the years, though, I’ve noticed one surprising pattern that might offer an answer for many: When successfully implemented BEFORE a manuscript is even shopped around, book PR can have quite a profound impact, one that will ripple out well into the future."
July 1, 2016
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