General

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Peter D'Epiro and Mary Desmond Pinkowish

Everyone knows the difficulty of things that are exquisite and well done," the Renaissance philosopher Baldassare Castiglione once remarked. "So to have facility in such things gives rise to the greatest wonder." Italians call that artful facility sprezzatura, a term Mary Desmond Pinkowish, a senior editor at Patient Care, and her co-author maintain well describes the nation's genius.

Susan Shay

A typical American uses and pays for at least 10 services a month, according to Susan Shay, which are at various times intimately involved with physical, mental, financial, and social well-being. She gives information on how to assess what kinds of education, certification, licensing, and experience are required or desirable in each trade or profession.

Scott Witt

Scott Witt is a business journalist and market researcher who has filled this book with hints to aid memorization. For example, he advises quiz cards that help you when you need to learn a lot of information fast and "want all of it on the tip of your tongue ready to be used at an instant's notice."

Robert K. Otterbourg

Robert Otterbourg, who decided in his mid-50s to switch from public relations to writing about what really interested him, is now a columnist for the Raleigh News & Observer on career-related topics and the author of three books. Among the career-changers he describes in his newest book is an abstract painter who became a physician, a newspaper editor who became a corporate lawyer, and a librarian who became a rabbi.

Sheldon Rampton and John Stauber

Rampton, associate editor, PR Watch Center for Media and Democracy, and his co-author, founder and director of the organization, have written a book with which most science writers will identify. They point out that public relations firms and corporations know well how to exploit our trust to get us to buy what they have to sell: Let us hear it from a neutral third party, like a professor or a pediatrician or a soccer mom or a watchdog group.

Rob Kaplan

This is another book of use to science writers who need a quote or an anecdote to liven up an article. A literary agent, Kaplan has organized text thematically with topics including: "Science, Spirit and Religion;" "Chaos and Order;" "Where Did We Come From and Where Are We Headed;" "Ambition;" and "Success and Failure."

John Fripp, Michael Fripp, and Deborah Fripp

When you need a lead or an ending, you may find this book useful. It has such quotes as: "The cloning of humans is on most of the lists of things to worry about from science, along with behaviour control, genetic engineering, transplanted heads, computer poetry, and the unrestrained growth of plastic flowers." — Lewis Thomas in The Medusa and the Snail, 1979.

Mark Pendergrast

This is the updated, revised edition of Mark Pendergrast's history of Coca-Cola, a drink that began as a patent medicine containing a small amount of cocaine and a large amount of caffeine. The book contains 600 pages of research material, second only to his previous book, Uncommon Grounds (a history of coffee).