Jeff Sonderman compiled this list on the Poynter Institute's web site. Sonderman's tips range from searching for all posts mentioning a company to zeroing in on activities of specific employees. LinkedIn is "a powerful and often underused resource for finding news sources and story ideas," Sonderman writes. "Reporters can find sources and leads through status updates, employee transitions and data that LinkedIn aggregates and analyzes."
July 6, 2011