It's not as easy as you might think, Justin Ellis writes in a Nieman Journalism Lab report on how Gizmodo live-blogged the new iPad's grand unveiling: "When a Gizmodo liveblog rolls out it’s a neatly packaged machine, text flowing inline with photos with stories posted throughout the duration of an event. Gizmodo, like many tech blogs, has this down to a routine — or, actually, a drill. 'We had a practice run on Monday,' Brown told me. 'Yes, we do practice.'"
