Jane Friedman offers 10 suggestions for making sure your website attracts eyeballs. An example: When cross-posting from your site to social media, give each of your posts a personal touch, tailored to that audience. "Be sure to link to new blog posts on each social media network where you’re active. But don’t just post a link. Offer an intriguing question, lead in, excerpt, or explanation of why the post might be interesting to people on that specific social network."
