Lucia Moses interviews a "veteran freelance writer who has written for top women’s magazines" but now writes "native advertising" for much better rates: "At least with native advertising, it’s saying, sponsored by Chipotle, sponsored by GE, sponsored by Coca-Cola," the unnamed writer says. Also, do readers notice the disclosures? Do they even care about native ads? And Gene Weingarten recounts how he once fought back.
September 22, 2014
