The Newspaper Guild changed its name to NewsGuild, but that won't make web journalists sign up, Lydia DePillis writes. She cites two reasons: "One is the loss of leverage, with more aspiring journalists than there are jobs and an environment in which content is becoming increasingly commoditized. The other is a shift in identity, with a generation of younger workers less familiar with unions who’ve built personal brands that they can transfer to other media companies."
February 3, 2015