Matt Shipman lists six reasons scientists should make an effort to call attention to the fruits of their research. They include keeping funders happy, finding collaborators, and recruiting grad students: "Publicizing your work doesn’t have to be particularly time consuming. If you work for an institution that has public information officers (like me), let them know about forthcoming findings in a timely way (i.e., as soon as you get your acceptance notification)."
March 10, 2015