Longform and the demise of Grantland

Grantland screenshot

ESPN pulled the plug last week on its ambitious Grantland site, and Ben Thompson suggests its death is bad news for sites focusing on quality over quantity: "It certainly seems that the lesson of Grantland is that there is no room in the middle: not enough scale for advertising, and costs that are far too high for a viable subscription business." Also, why Grantland mattered. And Malcolm Gladwell on ESPN's decision.

November 9, 2015

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