Kelly Crowe writes about a pharmaceutical company's "stealth marketing campaign" using a comedian to drum up interest in a condition that the company's product treats. She quotes from a press release on the comedian's "mission", and writes: "But nowhere did it say this 'mission' was initiated and sponsored by Novo Nordisk Canada Inc., which makes a vaginal hormone pill. Nor did GCI's release specify that Jones was paid to give media interviews about vaginal atrophy."
October 10, 2016
