When smart writing is a bad thing

Liane Davey offers business writing tips, many of which apply equally to journalists: "My personal pet peeve is 'methodology,' which like every other –ology in the English language, should refer to the study or system of something. If you’re just using a method, say method … Any time you are inclined to use a word that makes you feel smarter than the person you’re communicating with, choose again. Choose words that strengthen the connection between you and your readers."

October 14, 2016

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