ScienceWriters meeting coverage

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Back by popular demand, the pitch slam drew a full room of freelancers eager to pitch their ideas to a prominent panel of editors from New Scientist, Smithsonian, the Los Angeles Times and High Country News. Each publication relies on freelancers to fill front-of-the-book news stories, features, and other departments.

We've all been there: struggling to find a narrative, lede or metaphor to make a complicated science story understandable to the general public. Writers Michael D. Lemonick and Michael Shermer tried to explain their methods at a NASW 2007 Session, but in some cases left the audience wishing for more details.

At a session filled with video clips, multimedia web surfing and, yes, someone muttering at the display computer "I am a Mac person. How do you ... ," panelists at the "21st Century Science Writing: New Tools for Thinking Outside the Box" session of this year's NASW meeting talked blogs, YouTube, Facebook and online gambling. Each panelist presented a case study or two of how they use new technologies to tell stories better and faster.