Virtual event: Crafting effective press releases
Virtual event: Crafting effective press releases
Presented by the NASW Institutional Communications Committee
Date: Thursday, June 26, 2025
Start time: Noon Eastern / 9 a.m. Pacific
Event access link: https://www.nasw.org/virtual-events-auditorium (NASW member login required)
A reminder that, per NASW's Code of Conduct, attendees must use their name as their Zoom display name in order to be admitted. Please review the code for additional expected behaviors.
The Institutional Communicators Committee is excited to host a panel discussion on a much-requested topic: Crafting effective press releases. Emcee Lauren Quinn (Inst. Comms Committee co-chair, University of Illinois Urbana-Champaign) will guide Matt Shipman (North Carolina State University) and Thomas Sumner (Inst. Comms Committee member, Simons Foundation) in a conversation addressing the bread and butter of our profession. Come for the basics of audience and structure and stay for answers to such questions as:
- “Does this really warrant a press release?”
- “How can we show the impact or value of this research to the wider world?”
- “Should we (gasp!) embrace churnalism?”
If you have questions for our panelists, email instcomms@nasw.org by Monday, June 23.
