ScienceWriters Spotlight: Making metrics matter for science communications
Clicks, likes and impressions tell only part of the story. So how can science communicators measure the real impact of their work?
Join us for this webinar from NASW’s Institutional Communicators Committee as we explore how university comms staff are developing more meaningful ways to evaluate science and research communications.
Matt Shipman (NC State) will discuss “unconventional metrics” that capture outcomes such as collaborations, funding opportunities, stakeholder engagement and researcher satisfaction.
Ana Gorelova (UPMC and University of Pittsburgh Health Sciences) will share emerging strategies and tools for tracking visibility and impact in an evolving digital and AI-driven media landscape.
Moderated by Lauren Quinn (University of Illinois Urbana-Champaign), this session will offer practical ideas for communicators who want metrics that better align with institutional priorities and audience needs.
ScienceWriters Spotlight
Making metrics matter for science communications
Presented by the NASW Institutional Communicators Committee
Date: Thursday, May 28
Start time: Noon Eastern / 9 a.m. Pacific
Register here to attend. Registration is free and open to all. NASW membership is not required.
This event will be recorded and made available to NASW members.
Moderator:
Lauren Quinn, Ph.D., is the assistant director of research communications for the College of Agricultural, Consumer and Environmental Sciences at the University of Illinois Urbana-Champaign as well as co-chair of the Institutional Communicators Committee for the National Association of Science Writers.
Invited speakers:
Anastasia (Ana) Gorelova, Ph.D., is a lead science communications strategist in media relations at the University of Pittsburgh Medical Center Public Relations and the University of Pittsburgh Health Sciences.
Matt Shipman is the assistant director of research communications for North Carolina State University's News Services office and the author of the Handbook for Science Public Information Officers.
#SciWriSpotlight events are periodic public-facing events created by NASW’s committees to discuss issues beyond our dynamic membership of 2,057 professionals who write and produce material intended to inform the public about science, health, engineering, and technology in myriad job roles. Each #SciWriSpotlight will be moderated by an NASW committee member in conversation among panelists with topic-specific experience and expertise relevant to journalists, writers, institutional communicators, or others in the science news industry. Video recordings of each session will be made available to current NASW members.
Find past and upcoming NASW events at www.nasw.org/events. Members can access recordings via https://www.nasw.org/events/2026-virtual-events-video-archive-member-access.
Founded in 1934 with a mission to fight for the free flow of science news, NASW is an organization of 2,057 professional journalists, authors, editors, producers, public information officers, students and people who write and produce material intended to inform the public about science, health, engineering, and technology. To learn more, visit www.nasw.org and follow NASW on LinkedIn and Bluesky.
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