While POD is the best way to produce small quantities of a book, offset printing yields by far the greatest economy of scale and can produce a more professional-looking product.
Marketing & publishing resource
You will encounter a great many unfamiliar terms in marketing and publishing. Here is a useful guide.
Whether you go with a commercial publisher or self-publish, you must commit yourself to marketing your book to make it a success.
A quality website is your professional face to the world, and fortunately it takes relatively little money and effort to put on a good face.
The savvy use of print-on-demand technology can lead to successful self-publishing.
The design of your book's cover and text is critical to its perception by readers as a quality book. Such design, if done correctly, will require a significant investment, but it is a one-time cost that will pay off handsomely in terms of sales and your reputation as an author/publisher.
Given the considerable frustrations of working with commercial publishers, you may well consider self-publishing your book.
Displaying your book on Google Book Search is an excellent way to enable potential customers to browse your book online and buy it.
Although you can do considerable publicity and marketing yourself, a commercial firm can bring useful expertise to promoting your book.