Murray Carpenter: Caffeinated

CAFFEINATED, HOW OUR DAILY HABIT HELPS, HURTS AND HOOKS US

Murray Carpenter
Hudson Street Press, Hardcover, March 13, 2014, $25.95
ISBN 9781594631382

Carpenter reports:

Murray Carpenter
Caffeinated is an investigation of the production, marketing, science and regulation of caffeine in America, a big-picture view of modern caffeine culture.

The book came about incrementally. As a psychology major at the University of Colorado, I wrote a paper about caffeine way back in 1984. Reporting a story from a coffee farm in 2008 rekindled my interest in the subject. And as controversies grew over energy drinks, it seemed like a good time for a book.

I wrote a proposal in early 2010, and started focusing some of my freelance work on caffeine. That fall, I attended with great interest the excellent book panels at the NASW conference in New Haven. After a long search, I was lucky to find the agent Lynn Johnston, who immediately understood the project, and was very helpful in refining the proposal. She sold the book to Hudson Street Press, where the manuscript has received the sort of care that many people say has vanished from the publishing industry.

My reporting took me to coffee farms in Guatemala, cacao groves in Mexico, and the world’s largest tea market in Beijing. I ate military grade caffeinated beef sticks, sampled the caffeinated gels formulated for athletes, and drank an energy drink fresh off a canning line. I followed the controversies over caffeinated alcohol, and FDA’s decision to investigate the new generation of products with added caffeine.

Along the way, I realized that we consistently underestimate caffeine. We underestimate the benefits of using it well. We underestimate the costs of using it unwisely. We underestimate its influence on our daily activities. And we dramatically underestimate its commercial importance. I hope the book helps caffeine get the respect it deserves.

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Advance Copy

The path from idea to book may take myriad routes. The Advance Copy column, started in 2000 by NASW volunteer book editor Lynne Lamberg, features NASW authors telling the stories behind their books. Authors are asked to report how they got their idea, honed it into a proposal, found an agent and a publisher, funded and conducted their research, and organized their writing process. They also are asked to share what they wish they’d known when they started or would do differently next time, and what advice they can offer aspiring authors. Lamberg edits the authors’ answers to produce the Advance Copy reports.

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