Welcome to the NASW Marketing and Publishing Resource. These articles aim to help NASW members take advantage of the new opportunities for marketing and publishing their articles and books, whether they self-publish or work with a commercial publisher.
Marketing & publishing resource
A list of nearly 200 books and online resources from Lynne Lamberg, NASW book editor.
This guide aims to help NASW members make the best decisions and navigate the rapidly shifting terrain of e-book publishing.
The Marketing & Publishing Resource — articles aimed at helping NASW member-authors benefit from the new era of e-books, social media, Web marketing, and self-publishing — has been updated with the latest information and links. Article summaries are visible here; viewing full articles requires a current NASW membership and web site password.
While POD is the best way to produce small quantities of a book, offset printing yields by far the greatest economy of scale and can produce a more professional-looking product.
The savvy use of print-on-demand technology can lead to successful self-publishing.
Displaying your book on Google Book Search is an excellent way to enable potential customers to browse your book online and buy it.
There are many active organizations and discussion groups and useful newsletters to help you with your writing, marketing and publishing. Here's a list:
The design of your book's cover and text is critical to its perception by readers as a quality book. Such design, if done correctly, will require a significant investment, but it is a one-time cost that will pay off handsomely in terms of sales and your reputation as an author/publisher.