Welcome to the NASW Marketing and Publishing Resource. These articles aim to help NASW members take advantage of the new opportunities for marketing and publishing their articles and books, whether they self-publish or work with a commercial publisher.
The Marketing & Publishing Resource — articles aimed at helping NASW member-authors benefit from the new era of e-books, social media, Web marketing, and self-publishing — has been updated with the latest information and links. Article summaries are visible here; viewing full articles requires a current NASW membership and web site password.
The design of your book's cover and text is critical to its perception by readers as a quality book. Such design, if done correctly, will require a significant investment, but it is a one-time cost that will pay off handsomely in terms of sales and your reputation as an author/publisher.
People are much more likely to buy your book if they feel a connection with you and see you as an expert willing to share your knowledge. A blog is a perfect way to establish such a connection.
