A list of nearly 200 books and online resources from Lynne Lamberg, NASW book editor.
Marketing & publishing resource
This guide aims to help NASW members make the best decisions and navigate the rapidly shifting terrain of e-book publishing.
The Marketing & Publishing Resource — articles aimed at helping NASW member-authors benefit from the new era of e-books, social media, Web marketing, and self-publishing — has been updated with the latest information and links. Article summaries are visible here; viewing full articles requires a current NASW membership and web site password.
Welcome to the NASW Marketing and Publishing Resource. These articles aim to help NASW members take advantage of the new opportunities for marketing and publishing their articles and books, whether they self-publish or work with a commercial publisher.
Taking full advantage of opportunities to market your book on Amazon is an absolute no-brainer, given that they cost nothing and are easy to do.
People are much more likely to buy your book if they feel a connection with you and see you as an expert willing to share your knowledge. A blog is a perfect way to establish such a connection.
If you do not feel comfortable taking on the tasks of managing production of your book -- for example, hiring and supervising an editor, designer, indexer, printer, etc. -- consider using a book packager or consultant.
While POD is the best way to produce small quantities of a book, offset printing yields by far the greatest economy of scale and can produce a more professional-looking product.
You will encounter a great many unfamiliar terms in marketing and publishing. Here is a useful guide.