Whether you go with a commercial publisher or self-publish, you must commit yourself to marketing your book to make it a success.
Featured news
Taking full advantage of opportunities to market your book on Amazon is an absolute no-brainer, given that they cost nothing and are easy to do.
Displaying your book on Google Book Search is an excellent way to enable potential customers to browse your book online and buy it.
A quality website is your professional face to the world, and fortunately it takes relatively little money and effort to put on a good face.
People are much more likely to buy your book if they feel a connection with you and see you as an expert willing to share your knowledge. A blog is a perfect way to establish such a connection.
Although you can do considerable publicity and marketing yourself, a commercial firm can bring useful expertise to promoting your book.
The savvy use of print-on-demand technology can lead to successful self-publishing.
If you do not feel comfortable taking on the tasks of managing production of your book -- for example, hiring and supervising an editor, designer, indexer, printer, etc. -- consider using a book packager or consultant.
There are many cautions about using a subsidy publisher, but if carefully managed, they can be useful under some circumstances.