Sheeva Azma—Science X Marketing

Cover of the hardcover edition of the book Science X Marketing shows a sky-blue background with an orange swirl. The author’s name and title appear in blue print over this background.

Science X Marketing

Sheeva Azma
Fancy Comma, LLC, May 18, 2024
Hardcover, $23.99, Paperback, $16.99, eBook, $9.99
Hardcover ISBN-13: 979-8325433917
Paperback ISBN: 978-0578887388
eBook ISBN: B0D22L76GJ

Azma reports:

I wrote this book as a study in the space co-inhabited by science and marketing, as reflected in the title, Science X Marketing. The book is based on my experience working in both worlds. Science and marketing are two modes of thought that, when merged, yield novel insights to help solve complex problems in fields that require science and technology knowledge and expertise.

Portrait photo of Sheeva Azma

Sheeva Azma

As a science communicator, I have trained other science writers as well as public information officers (PIOs) on working in these areas. I believe both groups can benefit from reading this book if only to learn about the gap between science and marketing and ways to bridge the gap.

After writing the book, I asked Kelly Tabbutt and Kevin Ho, my colleagues at Fancy Comma, LLC, to edit it. The hardest part about writing this book was trying to put to words a space in which many people work that is little-discussed. In the book, I explain why I believe that having a science degree provides advantages in communications work.

I self-published this book because I wanted to get my ideas out quickly. I didn’t want to shop my book around and possibly face many rejections over several months. This is my third self-published book. I love the creative freedom and independence that comes with self-publishing. It has no real barriers, unlike many other things in life.

My advice to other authors is to take it one day at a time to avoid getting overwhelmed. When self-publishing on Amazon, you can start writing in a Google Doc and clean it up and format it for publishing with Kindle's free tools. Don't let the publishing process deter you from getting your stories and ideas out there.

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Banner image adapted from original photo by Sheeva Azma.

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The path from idea to book may take myriad routes. The Advance Copy column, started in 2000 by NASW volunteer book editor Lynne Lamberg, features NASW authors telling the stories behind their books. Authors are asked to report how they got their idea, honed it into a proposal, found an agent and a publisher, funded and conducted their research, and organized their writing process. They also are asked to share what they wish they’d known when they started or would do differently next time, and what advice they can offer aspiring authors. Lamberg edits the authors’ answers to produce the Advance Copy reports.

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