Editor Dave King has some words of advice for would-be authors who are considering self-publishing. For example, don't publish a book that's not ready: "I’m not saying that no one should ever self-publish. I know that it has worked well for a lot of writers, and it has sometimes been the right choice for my clients. But I am saying that there are dangers to self-publishing that you need to hear. If you decide to do it, you should at least know what the pitfalls are."