A list of nearly 200 books and online resources from Lynne Lamberg, NASW book editor.
Marketing & publishing resource
This guide aims to help NASW members make the best decisions and navigate the rapidly shifting terrain of e-book publishing.
The Marketing & Publishing Resource — articles aimed at helping NASW member-authors benefit from the new era of e-books, social media, Web marketing, and self-publishing — has been updated with the latest information and links. Article summaries are visible here; viewing full articles requires a current NASW membership and web site password.
Welcome to the NASW Marketing and Publishing Resource. These articles aim to help NASW members take advantage of the new opportunities for marketing and publishing their articles and books, whether they self-publish or work with a commercial publisher.
Given the considerable frustrations of working with commercial publishers, you may well consider self-publishing your book.
Displaying your book on Google Book Search is an excellent way to enable potential customers to browse your book online and buy it.
Although you can do considerable publicity and marketing yourself, a commercial firm can bring useful expertise to promoting your book.
There are many cautions about using a subsidy publisher, but if carefully managed, they can be useful under some circumstances.
Getting your book into the commercial pipeline requires understanding the machinery of the book trade.