A list of nearly 200 books and online resources from Lynne Lamberg, NASW book editor.
Marketing & publishing resource
This guide aims to help NASW members make the best decisions and navigate the rapidly shifting terrain of e-book publishing.
The Marketing & Publishing Resource — articles aimed at helping NASW member-authors benefit from the new era of e-books, social media, Web marketing, and self-publishing — has been updated with the latest information and links. Article summaries are visible here; viewing full articles requires a current NASW membership and web site password.
Welcome to the NASW Marketing and Publishing Resource. These articles aim to help NASW members take advantage of the new opportunities for marketing and publishing their articles and books, whether they self-publish or work with a commercial publisher.
Getting your book into the commercial pipeline requires understanding the machinery of the book trade.
If you do not feel comfortable taking on the tasks of managing production of your book -- for example, hiring and supervising an editor, designer, indexer, printer, etc. -- consider using a book packager or consultant.
A quality website is your professional face to the world, and fortunately it takes relatively little money and effort to put on a good face.
Given the considerable frustrations of working with commercial publishers, you may well consider self-publishing your book.
While POD is the best way to produce small quantities of a book, offset printing yields by far the greatest economy of scale and can produce a more professional-looking product.